DIEM INVADES SOHO from Diem on Vimeo.
DIEM, Curated by Phil The Mayor and Michael Nicholas in April of 2013 what fused by the chemistry of two creative minds and a strong passion for the arts. With Phil The Mayor Labeled as one of the most well respected Urban Promotors in the United States and Michael Nicholas designer for many reputable companies like MTV, Def JAM, Slowbucks and BRooklyn Sky naming a few, it made sense to was influenced the decision to create the brand surfaced from and abundance of experiences
DIEM Is a lifestyle brand that embodies the phrase does it even matter! the phrase is an extension of the brands attitude. Which exudes a sense of assurance, justification of ones lifestyle and the individuals daily approach to life. Never make decisions in doubt, always sure, always certain and if questioned.... DIEM is the reply. (Instagrams: @diemny / @brookynsky / @philthemayor)